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Mikkel Guldbjerg Jensen

Avoid one of the classic pitfalls in pitching a product – the feature trap

October 20, 2016 by Mikkel Guldbjerg Jensen

The features of your product just might be what makes it better than everything else in the market. They might be what propels you to stardom and riches. They might be the bestest most awesomest in the history of the entire universe, but keep them to a minimum when you pitch. Talking too much about […]


Estimated reading time: 2 minutes.
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Mikkel Guldbjerg Jensen

How to pick elements from your business plan to pitch – longer pitch

October 14, 2016 by Mikkel Guldbjerg Jensen

Last week we did an article about how to pick out elements of your business plan to put in your pitch. We focused on the short pitch that’s useful in networking events or situations where you don’t have that much time. We highly recommend, that you read the article from last week to get prepared […]


Estimated reading time: 2 minutes.
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Mikkel Guldbjerg Jensen

How to pick elements from your business plan to pitch – short pitch

October 7, 2016 by Mikkel Guldbjerg Jensen

Your glorious business plan is thoroughly made with all the awesome details on your business and your product. In other words your homework is done, and now you wonder what to do with the pitch you’re about to do. You’ve got so many nuggets of information in the business plan, and how will you fit […]


Estimated reading time: 2 minutes.
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Mikkel Guldbjerg Jensen

Three guesses to the history of the elevator pitch

September 30, 2016 by Mikkel Guldbjerg Jensen

Ah, the elevator pitch. Also known as the elevator speech. Perhaps the most well known version of a pitch. But what’s the deal with the elevator? It seems that there is some disagreement on how the elevator pitch came to be, or at least the actual term ‘elevator pitch’. To make it easier for you, […]


Estimated reading time: 2 minutes.
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